29th Annual American Dentistry Congress

Tradition holds that the people we serve are patients. Yet, consumer-centric practices think about things differently than pure patient model practices do. Dental practices are consolidating into clinics and are being taken over by practice management companies. The success of dental practice or an oral care company can be profoundly influenced by online consumer reviews by patients on online sites, such as health grades and Yelp. It is time to rethink the terms of engagement we have with the people we serve, the people we have been accustomed to regard as patients? This session describes the once in a life time marketplace shift and what is means for dental practices and oral care companies and delivers solutions that will

help attract and retain clients. Rowpar Pharmaceuticals makes and markets the ClōSYS brand of oral care products to dentists

and to consumers. ClōSYS is now the #1 preferred oral care products on Amazon.com, has a Facebook page with over 30,000

followers, and is in the top 10% of oral care products in US pharmacies nationally. Rowpar received the Corporate Live Wire

Award for Innovation in oral care in North America in 2017 and 2018 and received the Fast Lane Company Award from

the Arizona Bioscience Association in 2018. Rowpar has worked with dental and medical professionals and their practices

and clinics, riding the tide of change to where consumer-centric business succeeds. From the CloSYS story, and the story of

the practices, clinics and businesses with which Rowpar was partnered, the session will present keys to building a successful

consumer-centric practice.